In 2017, one of the hottest topics has been social media and its importance. On Snapchat alone, over 2.5 billion posts are created daily. One problem in the business world is that business owners are hesitant to set up social media accounts for their businesses. Some see social platforms as unprofessional or a waste of time. Others worry about negative interactions online. While these are real concerns, it’s important to look at the facts about social media.
Digital vs. Physical Populations
If you have concerns about your business going social, consider the audience you could gain. According to the Pew Research Center, 69% of adults used at least one social networking site in 2016. Members of all age groups are showing increasing adoption of social platforms. The youngest group, people ages 18-29, had an 86% adoption rate in 2016. In the same year, 80% of people ages 30-49 and 64% of people ages 50-64 had adopted social media. While the 65+ demographic has an adoption rate of 35% since 2015, projections show this will increase. This makes social media a great way to get your brand in front of your audience.
Social Media as a Recommendation Platform
The Internet has become the go-to source for information. On Yelp, there are more than 2.8 million businesses listed, and as of February 2017, 121 million reviews of those businesses. Online listings allow a users to learn about a business and the experiences it creates for customers. In addition, 71% of users who had a positive social media experience with brands were likely to recommend the brand to others. This word-of-mouth approach can bring significant results with little effort, and unlike spoken word, persists for new users to find years down the road.
These two points are critical in understanding why so many business turn to social media for marketing. Potential for massive audiences and low maintenance costs make social platforms great outlets for most brands. If you’re unsure if social media could benefit your business, get in touch. Seeking this clarity is can be critical, and make sure social presences will benefit your business moving forward.
Also published on Medium.