Instant messaging is a simple and easy solution to connecting with customers, but many businesses are hesitant to use it. Some worry about instant messaging being too informal, while others of unsure of how to communicate with customers through IM. Despite these concerns, businesses and customers alike are coming to love connecting through Facebook Messenger.
As part of Facebook Pages, businesses can turn on messaging, and allow page visitors to reach out through Facebook Messenger. Turning messaging on adds a “Mess10age” button to your page, which lets users start a conversation. If you’ve set up a handle for your page, users can send you a message just by knowing the handle. This makes it easy for customers to get in touch, and eliminates many barriers to contact a business. In addition, using Facebook Messenger can empower small businesses to communicate more personally, and make connections with customers in a more human-oriented manner.
Adding Messaging Can Add Sales
While this approach isn’t right for every businesses, most business can benefit from using Facebook Messenger. I recommend turning on messaging for most of my small business clients. Facebook touts that 2 billion messages are sent between business and customers every month on its Messenger for Business landing page. More importantly, “53% of people are more likely to shop with a business they can message directly”. If done right, opening your page for messaging can bring more conversions, and build better customer relationships.
If you’re interested in using messaging to connect with customers, check out this guide to enable messaging on your Facebook page, the Facebook Messenger for Business landing page, or reach out, and I can help you through the process.
Also published on Medium.