Social media is a powerful way to engage with your audience, and develop more personal relationships with that audience. While some resources recommend you establish presences on every platform, it can be exhausting to maintain these presences. To provide better advice, I researched the best social media platforms for small businesses to join.
If you’re not sure if your business needs a social media presence, I address this question in a previous post, which I’ll build upon in this post.
Regardless of your industry or audience, you’ll want to get your business on these platforms:
With its huge user base, simple sharing mechanisms, and adoption by both individuals and businesses, Twitter is a great platform for a small business to join. With its conversational threading, Twitter serves both as a solution for marketing and customer service.
Sporting an even larger user base than Twitter, Facebook allows you to market to a sea of users in your target audience. In addition, Facebook can be a more versatile platform for business that need to post more specialized content, like events. Facebook Pages can also make it easier to cultivate a community experience among your followers, making it a great choice for community-oriented businesses.
LinkedIn is often considered to be a “professional Facebook”, but it is a powerful resource for B2B businesses in particular. Building a robust company page with regularly updated content can make it easy for customers to find you, which in turn makes for great customer experience.
For businesses with brick-and-mortar locations, having a Yelp presence can make it easy to build a reputation with consumers. Yelp pages can provide business information, including hours, parking information, and even menus. Users provide reviews of your business, and inform others about the experience you provide. Keeping a high rating on Yelp can drive customers to your business organically, and reduce marketing needs over time.
“Nice to Have” Platforms
While these platforms may have varying results based on your industry and focus, they can provide additional exposure to your brand:
Instagram is a great platform for sharing photos and videos, though Instagram’s Stories feature can be a great way to communicate your brand’s voice and personality. This platform works particularly well for lifestyle, food, arts, and luxury brands. An added bonus is Instagram’s tie in with Facebook Pages, which allows you to partially manage your Instagram page through Facebook.
Next, Snapchat has an overwhelming number of younger users, and is a great option for marketing to a younger audience. While content restrictions may not allow for detailed posts, you can drive users to your website with Snapchat. By updating your Snapchat story multiple times a day, you can give your audience a glimpse into your daily operations, and show off what you offer with links to follow.
First, I don’t recommend investing much time in a YouTube presence to most clients as a social media outlet. Creating high-quality video content on a regular basis can be costly, and tends to be unnecessary for most small businesses. On the flipside, YouTube can be a great platform to host and share content like product announcements and ads. I often refer clients looking to include videos on their websites to YouTube to eliminate bloat in their hosting service. An added bonus is users may stumble upon your content through searches relevant to the videos you post.
Need Help Setting Up Social Media Presences? I Can Help
If you’d like to join one or more of the social networks I’ve mentioned, and not sure where to start, I can help. From setting up accounts to managing your presences, Dark Roast Creative offers solutions to get you online. Want to learn more? Get in touch today.
Also published on Medium.